Pawan has co-founded TONIK, a digital bank focused on revolutionising the way money works. He secured the first pureplay Digital Banking License in the Philippines and this has gone live in 2020. Pawan is an advertising veteran having previously been the COO of Leo Burnette where he has helped Samsung in Asia Pacific achieve significant results in the phone and home appliances category in the region. One of his significant achievements was leading up the Publicis Group OneTeam in Asia Pacific and EMEA (Publicis, Starcom & Sapient) in driving digital transformation via engagement for Citi. He was also the Managing Director of a digital agency within the WPP group in creating low cost hubs for creative, production, SEO, digital media, data, and tagging for regional and global clients.